Guide: How to Nudge for Practitioners

The goal of this Practitioner’s Guide to Nudging is to add to and complement other nudging resources by:

1. Providing an organizational framework that identifies dimensions along which nudging approaches could be categorized.

2. Presenting a number of short case studies.

3. Giving the practitioner (the choice architect) some process guidelines on how to develop a nudge (or a program that comprises of multiple nudges).

To download the report, please click here.


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