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Talk @ The 2015 Yale Customer Insights Conference

May 8, 2015 - May 9, 2015

Unfortunately, I needed to cancel my attendance.

I’m going to talk about equal billing plans and how we find that customers not only prefer to overpay to receive a refund later but how refund-customers are also more satisfied with their service providers, less price aware, and less likely to switch their providers.

Paper:  Schulz, Fabian, Christian Schlereth, Nina Mazar, and Bernd Skiera (2015), Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow, International Journal of Research in Marketing, 32(3), in press.

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Venue

Yale School of Management
New Haven, CT 06511 United States
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