In a large scale randomized control trial with a credit card company, my coauthors Daniel Mochon, Dan Ariely, and I successfully used behavioral insights in the company’s interactive voice recording (IVR) messages to significantly decrease delinquency. A win-win outcome for both customers and the company. The paper has been accepted at the Journal of Consumer Psychology in 2018 and the full version is available via OpenAccess here.
I am currently involved in various projects with governmental agencies in which we use behavioral insights in randomized control trials to, for example,
- increase organ donor registrations,
- increase the number of citizens to renew their license plates online (as opposed to offline); research article in Behavioral Science & Policy (2016), Vol 1, No 2, p. 57-68,
- tax collection from delinquent companies.