Nina Mažar

“I’m a Behavioral Scientist dedicated to advancing the science and practice of behavior change.”

Latest Book: BEHAVIORAL SCIENCE IN THE WILD — co-edited with Dilip Soman. Joined by leading figures from both the academic and applied behavioral sciences we present a nuanced framework for how managers and policymakers can best translate results from pilot studies and lab experiments into their own organizations and behavior change challenges using behavioral science. Winner of BeSci Book Award 2022/23 by GAABS & Best Book of the Year Award 2022 by Habit Weekly.

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Thinkers50 Radar class of 2023  | I’m a behavioral scientist at Boston University Questrom School of Business (born and raised in Germany to parents from Croatia and Serbia) focusing on topics ranging from the influence of technology on human decision making and consumer behavior to ethical decision making to social impact.

I am also co-founder of BEworks, which was acquired by the kyu collective and is one of the first commercial consulting companies dedicated to the application of Behavioral Science to real-world challenges, and belong to the team of scientists of the Behavior Change for Good Initiative at Wharton.

I am a member of various boards. Past engagements include Irrational Labs, which is dedicated to designing products that make people happier, healthier and wealthier and the former Martin Prosperity Institute with director Roger Martin, named the world’s #1 management thinker by Thinkers50.

I previously helped establish the World Bank’s Behavioral Insights Initiative (eMBeD) to use behavioral science to make development interventions more effective and co-directed the Behavioral Economics in Action research center at Rotman (BEAR) – the first academic center in Canada dedicated to applying behavioral science to policy and organizations.

My research has been published widely in academic journals, and featured in international TV, radio, and print outlets, including Japanese Public Television, NPR, BBC, The New York Times, Financial Times, Wired, and Harvard Business Review. My work is also featured in New York Times bestsellers including Drive by Daniel Pink and has received various awards over the years including the Financial Times Responsible Business Education Award.

For my applied and policy work as advisor and consultant with various national and international organizations and governments, I have been named one of “The 40 Most Outstanding B-School Profs Under 40 in the World” (Poets & Quants 2014). In addition, I had the honor to serve as the 2019 president of the Society for Judgment and Decision Making (SJDM).

I received my Master of Science (Dipl. Kauffr.) and Ph.D. (Dr. rer. pol.) equivalents in Business from the Johannes-Gutenberg University in Mainz, Germany.  I was a post-doctoral associate of Prof. Dan Ariely at MIT, where I researched and lectured in the marketing group of the Sloan School of Management and in the Media Lab’s eRationality group.

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