Research Papers

Peer-Reviewed     [non-peer-reviewed | working papers]

  1. Mazar, Nina, Daniel Mochon, and Dan Ariely (2018): If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency, Journal of Consumer Psychology.
  2. Bryan, Christopher, Nina Mazar, Julian Jamison et al. (2017): Overcoming Behavioral Obstacles to Escaping Poverty, Behavioral Science and Policy, 5, 81-93.
  3. Mazar, Nina, Kristina Shampanier, and Dan Ariely (2017): When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions, Management Science, 63(1), 250-266.
  4. Müller, Sarah, Nina Mazar, and Anne Fries (2016): The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products, Journal of the Association for Consumer Research, 1(4), 540-554.
  5. Castelo, Noah, Elizabeth Hardy, Julian House, Nina Mazar, Claire Tsai, Min Zhao (2015): Moving Citizens Online: Salience and Framing as Motivators for Behavioral Change, Behavioral Science and Policy, 1(2), 57-68.
  6. Schulz, Fabian, Christian Schlereth, Nina Mazar, and Bernd Skiera (2015): Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow, International Journal of Research in Marketing, 32(3), 238-250.
    • Special Issue Marketing and Innovation” Best Paper award
    • Finalist for 2015 IJRM Best Article award
    • Lead article
  7. Mazar, Nina and Scott A. Hawkins (2015): Choice Architecture in Conflicts of Interest: Defaults as Physical and Psychological Barriers to (Dis)honesty, Journal of Experimental Social Psychology, 59(July), 113-117.
  8. Sachdeva, Sonya, Jennifer Jordan, and Nina Mazar (2015): Green Consumerism: Moral Motivations to a Sustainable Future, Current Opinion in Psychology, 6(December), 60-65.
  9. Sharma, Eesha, Nina Mazar, Adam L. Alter, and Dan Ariely (2014): Financial Deprivation Selectively Shifts Moral Standards and Compromises Moral Decisions, Organizational Behavior and Human Decision Processes, 123(2), 90-100.
  10. Mazar, Nina, Botond Koszegi, and Dan Ariely (2014): True Context-Dependent Preferences? The Causes of Market-Dependent Valuations, Journal of Behavioral Decision Making, 27(3), 200-208. Previous working paper title: „Price-Sensitive Preferences.”
  11. Loewen, Peter J., Christopher T. Dawes, Nina Mazar, Magnus Johannesson, Philipp Keollinger, and Patrik K.E. Magnusson (2013): The Heritability of Moral Standards for Everyday Dishonesty, Journal of Economic Behavior and Organization, 93(September), 363-366.
  12. Mather, Mara, Nina Mazar, Marissa A. Gorlick, Nichole R. Lighthall, Jessica Burgeno, Andrej Schoeke, and Dan Ariely (2012): Risk Preferences and Aging: The “Certainty Effect” in Older Adults’ Decision Making, Psychology and Aging, 27 (4), 801-816.
    • Lead article
  13. Shu, Lisa L., Nina Mazar, Francesca Gino, Dan Ariely, and Max H. Bazerman (2012): Signing at the beginning makes ethics salient and decreases dishonest self-reports in comparison to signing at the end, Proceedings of the National Academy of Sciences, 109 (38), 15197-15200. Former working paper titles: “Curtailing Fraud: One Signature at a Time” and “When to Sign on the Dotted Line? Signing First Makes Ethics Salient and Decreases Dishonest Self-Reports.”
    • 2013 Robert B. Cialdini Honorable Mention
  14. Mazar, Nina and Pankaj Aggarwal (2011): Greasing the Palm: Can Collectivism Promote Bribery? Psychological Science, 22 (7), 843-848.
    • Lead article
  15. Mazar, Nina and Chen-Bo Zhong (2010): Do Green Products Make Us Better People? Psychological Science, 21 (4), 494-498.
    • Most downloaded article in 2010 in Psychological Science (of all articles published in Psychological Science in 2009 and 2010)
    • Ranked in the SSRN’s Top Ten download list for All SSRN Journals
    • Research Highlight in Nature Reports Climate Change
  16. Ariely, Dan, Uri Gneezy, George Loewenstein, and Nina Mazar (2009): Large Stakes and Big Mistakes, Review of Economic Studies, 76 (2), 451-469.
  17. Levy, Boaz, Dan Ariely, Nina Mazar, Won Chi, Scott Lukas, and Igor Elman (2008): Gender Differences in the Motivational Processing of Facial Beauty, Learning and Motivation, 39 (2), 136-145.
    • Named “3rd in “Top 25 Hottest Articles” in that journal in 2011.
  18. Mazar, Nina, On Amir, and Dan Ariely (2008): The Dishonesty of Honest People: A Theory of Self-Concept Maintenance, Journal of Marketing Research, 45 (6), 633-644.
    Former working paper titles: “(Dis)Honesty: A Combination of Internal and External Rewards” and “Almost Honest: Internal and External Motives for Honesty”.

    • Recipient of the 2012 William F. O’Dell Award
    • Lead article with invited commentaries by Scott Rick and George Loewenstein as well as John R. Monterosso and Daniel D. Langleben
    • Named one of the “Breakthrough Ideas for 2008,” Harvard Business Review
    • Ranked in the SSRN’s Top Ten download list for Behavioral Marketing eJournal
  19. Mazar, Nina, On Amir, and Dan Ariely (2008): More Ways to Cheat – Expanding the Scope of Dishonesty, Journal of Marketing Research, 45 (6), 651-653. (Rejoinder / Reply to Commentaries about Article above)
  20. Shampanier, Kristina, Nina Mazar, and Dan Ariely (2007): Zero as a Special Price: The True Value of Free Products, Marketing Science, 26 (6), 742-757.
    • Lead article
  21. Mazar, Nina and Dan Ariely (2006): Dishonesty in Everyday Life and its Policy Implications, Journal of Public Policy and Marketing, 25 (1), 117-126.
    • Re-published as Harvard Business Review Case
  22. Elman, Igor, Dan Ariely, Nina Mazar, Itzhak Aharon, Natasha B. Lasko, Michael L. Macklin, Scott P. Orr, Scott E. Lukas, Roger K. Pitman (2005): Probing Reward Function in Post-Traumatic Stress Disorder with Beautiful Facial Images, Psychiatry Research, 135 (3), 179-183.
  23. Amir, On, Dan Ariely, Alan Cooke, David Dunning, Nicholas Epley, Botond Koszegi, Donald Lichtenstein, Nina Mazar, Sendhil Mullainathan, Drazen Prelec, Eldar Shafir, and Jose Silva (2005): Behavioral Economics, Psychology, and Public Policy, Marketing Letters, 16 (3-4), 443-454.


  1. Mazar, Nina and Dan Ariely (2015). Dishonesty in scientific research, Journal of Clinical Investigation, 125(11), 3993-3996.
  2. Mazar, Nina and Dan Ariely (2014). Iracionalno nepoštenje: malo usklađenosti, malo kršenja, Chapter 6 in Uvod U Bihevioralnu Ekonomiju; edited by Darko Polšek and Kosta Bovan; Biblioteka zbornici / Institut Društvenih Znanosti Ivo Pilar Book 43 (Croatian).
  3. Ly, Kim, Nina Mazar, Min Zhao and Dilip Soman (2013). A Practitioner’s Guide to Nudging. BEAR Research Report Series, Rotman School of Management, University of Toronto. March 15, 2013.
    • Re-published as Harvard Business Review Case
  4. Ariely, Dan and Nina Mazar (2013). Six ways our brains make bad financial decisions, Globe and Mail, Report on Business. Op-ed piece. January 25, 2013.
  5. Soman, Dilip and Nina Mazar (2012). Financial literacy is not enough, The Hill Times. Op-ed piece. November 26, 2012.
  6. Mazar, Nina (2012). The Role of Morality in Consumer Decisions, Chapter 10 in “Flux: The Evolving Role of the Marketing Manager,” edited by David Soberman and Dilip Soman, Toronto, ON: University of Toronto Press, pp. 182-198.
  7. Mazar, Nina and Dan Ariely (2010): Irrational Dishonesty: A Little Compliance, a little violation, Practical Compliance & Risk Management for the Securities Industry, November-December, 39-50 (will be republished in NSCP Currents – a publication of the National Society of Compliance Professionals).
  8. Mazar, Nina (2003). Interactive Decision Aids – Effects on Consumers, Retailers, and Manufacturers, Wiesbaden, Germany: German University Press (Deutscher Universitäts-Verlag DUV).

Working Papers

  1. House, Julian, Nicole Robitaille, and Nina Mazar: Effectiveness of Repeated Implementation Intention-Interventions on Organizations’ Likelihood to File Their Overdue Taxes (July 4, 2017). Rotman School of Management Working Paper No. 2997993. Available at SSRN:
  2. Mazar, Nina, Hilke Plassmann, Nicole Robitaille, and Axel Lindner: Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science (December 16, 2016). Rotman School of Management Working Paper No. 2901808; INSEAD Working Paper No. 2017/06/MKT. Available at SSRN:

Behavioral Scientist, B-School Prof, Entrepreneur, Public Speaker, Consultant, Policy Advisor