In a large scale randomized control trial with a credit card company, my coauthor Dan Ariely and I successfully used behavioral insights in the company’s interactive voice recording (IVR) messages to significantly decrease delinquency. A win-win outcome for both customers and the company.
I am currently involved in various projects with governmental agencies in which we use behavioral insights in randomized control trials to, for example,
- increase organ donor registrations,
- increase the number of citizens to renew their license plates online (as opposed to offline); research article in Behavioral Science & Policy (2016), Vol 1, No 2, p. 57-68,
- tax collection from delinquent companies.
Default options significantly influence individuals’ tendencies to comply with public policy goals such as organ donation. My co-author Scott Hawkins and I extend that notion and explore the role defaults can play in encouraging (im)moral conduct. Our findings support a more nuanced perspective on the implication of the different types of costs associated with default options and offer practical insights for policy, such as taxation, to nudge honesty.