The goal of this Practitioner’s Guide to Nudging is to add to and complement other nudging resources by: 1. Providing an organizational framework that identifies dimensions
To improve efficiency and reduce costs, government agencies provide more and more services online. Yet, sometimes people do not access these new services. For example,
My co-authors Kristina Shampanier, Dan Ariely, and I, published a research article in Management Science (2017) on the attraction of lottery-type of price promotions. Abstract: A number of
Here you can find my 14 min TEDxToronto Talk from October 2015. Below you can find the 1:30 min long teaser video preceding the TEDxToronto 2015 event.
In a large scale randomized control trial with a credit card company, my coauthors Daniel Mochon, Dan Ariely, and I successfully used behavioral insights in
I am currently involved in various projects with governmental agencies in which we use behavioral insights in randomized control trials to, for example, increase organ
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